featured articles

I write about design process, share tips and insights and explore adjacent fields like marketing, content writing and more.

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May 15, 2023

For Clients

How to start creating a website for your business: pre-production workbook

Creating a website for your business may seem overwhelming. This comprehensive guide + workbook will help you to set up everything you need for your website design.

Time to read: 12 min + time to fill in the workbook

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April 20, 2023

Insights

Design Dilemma: Multi-Disciplined or Specialized Designers

Effective design is crucial for business success, but should you hire a multi-discipline or single-discipline designer? A quick exploration of pros and cons.

Time to read: 2 min

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March 27, 2023

For Clients

Website content writing: best practices and pro tips

Quality website content is vital for attracting clients. Master website content writing and get tips from the expert Noga Cohen to increase engagement and sales.

Time to read: 7 min

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February 20, 2023

For Clients

How to evaluate website design: complete guide

As a business owner or manager, assessing a designer's work can be challenging if you lack design experience. My guide helps evaluate website design, make informed decisions, and find the right designer.

Time to read: 9 min

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February 22, 2022

For Designers

Present your concepts to the client the right way

The presentation is a great way to communicate ideas and concepts successfully to the client. Here are five tips for an excellent structured presentation of your work.

2.5 min read

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February 11, 2022

Design Terms

A game of design: 4 levels of highs and lows

Going through levels of designer competence is kind of a game: the player goes through battles and earns achievements to move to the next level. Let's watch!

4 min read

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January 4, 2022

Insights

Don’t take design trends too seriously

Each December, design blogs publish design trends for the following year. I would suggest considering them as entertainment but let's see if they can be helpful.

3 min?

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July 7, 2021

For Clients

Why copy matter for designers and for you as a client also

I usually don't start designing without content. I want to share how the content and the visual are locked in together and why you shouldn't neglect your copywriting.

3 min read

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May 20, 2021

My Process

Lesson Learned: One Welcome Screen Story

For my latest project, I went through rounds of design iterations. The final design is far from the first wireframe. Let's look at the insights and lessons I learned.

6 min read

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May 4, 2021

For Designers

Five ways your hobbies can help you to become a better designer

I’ve always had a lot of projects that I was running on the side. So I started to think about how does it influence my design job. Does it help, or does it interfere?

4 min read

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April 30, 2021

Insights

Why you shouldn’t trust bare numbers sometimes

In this post, I’m sharing my recent insight about quantitative data. Sometimes you need to dive deeper and use your empathy to correctly interpret results of a survey.

2 min read

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April 27, 2021

For Designers

UX/UI Designer Position Keywords: analysis of 10 Linkedin posts

To land your dream job, they advise using language that hiring managers use. I scanned 10 LinkedIn job postings to find the most used keywords for UX/UI positions.

10 min read

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April 24, 2021

Design Terms

Growth Designer – who they are and where they live

This term is coming up so much lately. I decided to figure out what this term means, what do growth designers do, and how can companies benefit from this?

5 min read

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April 18, 2021

For Designers

Notion Template for Running a Product Design Process

I’ve compiled a Notion template for running a product design project. This template is ideal for entry-level designers but can also be helpful for seasoned designers.

2 min read

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April 13, 2021

Research&Data

Lesson Learned: How I Conducted a User Research for the First Time

Last month I conducted my first by-the-book user study. I tried to make it as effective as possible. Here I share my process and lessons I’ve learned along the way.

14 min read

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Product and marketing design with attention to details and care for business.