Design Dilemma: Multi-Disciplined or Specialized Designers

Business usually needs a lot of design materials to strive. At the start, with time, the realization can be overwhelming—logo, identity, website, social media pages, presentations, landing pages, brochures. And I haven’t yet started on application design with several particular stages. So business has two choices: hire a cross-functional designer or use several more focused specialists.

Multi-discipline designer looks like an obvious choice: you go through the selection process once and end up with a universal specialist. But to be a true magician, a cross-functional designer must have a great design foundation and a lot of experience in all areas and be reliable and business-oriented. This bingo is hard to stumble upon. The process of trial and error can be daunting and costly.

A single-discipline designer is easier to spot in wild nature. And suppose it's an experienced specimen, and you won't need to worry about quality as they honed their skills in one area multiple times. But we have another problem: if several people work on different parts of your business, you must carefully align the outcome product. Not to mention that you'll need to onboard everyone separately and go through the selection process multiple times.

So, unfortunately, there is no definite answer to the question. It is this thing that you need to test and try. I wish you to find the right fit for you (not hinting to anyone in particular, but don’t skip on looking at my reviews ;)

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